Taylor Morrison: Entrepreneur Who Took A Chance On Herself
Taylor Elyse Morrison, 26
LC: What is your upbringing?
TM: I grew up one suburb west of Chicago in Oak Park. It was very diverse as far as suburbs go, but I was often in the minority at school and in my extracurriculars. As a kid, I loved to read. Going to the library for a book haul was one of my favorite activities. I also danced ballet, played the flute, and played the piano. My older sister is way older than me, so I was the only child at home. I think that contributed to my independent spirit and my ambivert tendencies.
LC: Tell me about your influences? Who shows up for you and how do you reciprocate showing up for people in your life?
TM: My husband and my parents are my biggest influences and supporters. They’re the people I go to when I need a pep talk, someone to tell it to me straight, or a word of wisdom. I also have a pretty small circle of close friends, and we’re always pumping each other up. It’s like Leslie Knope and Anne if anyone has ever watched Parks and Rec.
I try to show up for my loved ones by paying attention to their goals and interests and making connections wherever I can. That could mean buying a gift, sending an article, or sharing an opportunity.
LC: What does "courage" mean to you?
TM: To me, courage is following the path you’ve decided to make for yourself, no matter how afraid you feel.
LC: Tell me your story of courage. What happened? How did you overcome it and how has it transformed your life? Be as thorough as you'd like.
TM: One of the most courageous things I’ve done so far is quit my full-time job. Even then, I had a part-time job lined up, so it doesn’t feel like I took the most courageous leap.
I’d known for most of my life that I wanted to work for myself. I kept getting these dream jobs and not being satisfied with them. I started getting serious about laying the groundwork to leave my full-time job. I wrote out what I would need to feel comfortable quitting my job, and I either already had them or they appeared shortly after I wrote my list. Finally, it came down to me deciding whether or not I was going to bet on myself. I decided to place my bet; I quit my job. I needed to give myself a chance to sink or swim. Honestly, I still have moments where I wonder if I made the right decision, but, at the end of the day, I’m thankful that I had the courage to take that chance.
LC: Describe the kind of work you do? Out of all the gifts + talents, how did you make a decision about what to build for yourself professionally?
TM: I help people take care of themselves and take care of business. On the self-care side, I speak and host workshops to help women develop meaningful practices. On the business side, I help people and organizations develop and operationalize their brands. For me, it’s all about people and process.
I’ve been doing variations of this work for almost four years, and I’m always seeking better ways to communicate what I do. The branding and operations piece began because I loved building the bones of business. I loved thinking about their message and how they would run. However, I didn’t want to run all of the businesses I conceptualized. Once I realized I could take those skills and apply them as a consultant, I never looked back.
The self-care piece came after I was working full-time and running Jubilant on the side and regularly burning myself out. I had to learn how to take better care of myself, and I realized that other women needed the same thing.
LC: How are you serving the community(ies) you represent and why does representation matter to you?
TM: I’m a black woman. When I was first starting my business, a lot of the people I was learning from didn’t look like me. The landscape has since changed, and there are so many more visible black women making moves in online business. I hope that my presence and my services help others to see what’s possible and equips them to achieve their goals.
LC: What do you try to leave with your clients/audience when your day is over? TM: I want my clients and my audience to know that their lofty goals are more than achievable, that they get to define success for themselves, and that they don’t have to sacrifice themselves in the process.